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When it comes to building a following on Facebook or any social media platform, it is important that you understand the other pages in your niche. If you are using your page for personal needs or wants, this may not seem important. But, it is crucial if you are going to use your page for personal or professional growth. One of the ways that you can rise above your competitors is to focus on what they are doing and what is succeeding on their page. This helps you to not only know what they are doing that is getting attention but also how you can cater your posts to do the same.
If you are using Instagram, this eye on the competition matters. You want those Instagram video views and standard Instagram views so you need to be aware. This can be done in a variety of ways. Simply looking at another page will give you an idea of what they are doing well and also how they are failing. Both are of equal value to you when you are building your own page following.