The various players in the media industry can attest to the fact that success in this industry Entails acceptance by the target audience. Just like it is the case for many other industries today, the effect of Twitter polls is being felt in the media industry today. Whether it is for the established or newer medial houses, it is vital for the brand to know what they are doing right and what they are doing wrong from their audience. The polls feature offered by the Twitter social media platform is among the best ways of ascertaining this.
The need for a public opinion is clearly evident within the media industry. As a result, an increasing number of players in this industry are turning to twitter polls to get this opinion. Additionally, such polls may be used by media houses to get content. For instance, a media house may use such polls to get an idea of which candidate is preferred by more people as elections approach.