Twitter, like so many social media sites, has a language all of its own. There are favorites, followers, and likes that can be complicated for those that are not well-versed in the area of social media maximization. Those that wish to make the page what it could be and make it a great benefit to them should consider, then, really learning the language and watching others as they maximize their page in order to see what works and what doesn’t, in order to capitalize on it for their particular account.
Twitter likes, for example, are amazing and they are a great thing to attempt to acquire. Twitter likes are followers way of saying that they like what you are doing and that you are going in the right direction. This should be appreciated even more in the modern world where accounts can be hard to discern and the sheer number of different options are. If they are liking your page, then, you should take it as an indication that something is working and your efforts are paying off. If they are not liking organically or naturally through your posts, though, you may want to consider doing something a bit different with your page. How you interpret and how you respond is up to you but do not underestimate the value of these likes as they can keep your page afloat in the craziness that is social media.